But it can step in when companies misrepresent the capabilities of a product they are selling, which means firms that claim their facial recognition systems, predictive policing algorithms or healthcare tools are not biased may now be in the line of fire. "Where they do have power, they have enormous power," says Calo. In the blog post, the FTC warns vendors that claims about AI must be "truthful, non-deceptive, and backed up by evidence." The result may be deception, discrimination--and an FTC law enforcement action." The FTC action has bipartisan support in the Senate, where commissioners were asked yesterday what more they could be doing and what they needed to do it. But it can step in when companies misrepresent the capabilities of a product they are selling, which means firms that claim their facial recognition systems, predictive policing algorithms or healthcare tools are not biased may now be in the line of fire. "Where they do have power, they have enormous power," says Calo. In the blog post, the FTC warns vendors that claims about AI must be "truthful, non-deceptive, and backed up by evidence." The result may be deception, discrimination--and an FTC law enforcement action."